Should You Let Clients Know You’re Using AI? | Listener Questions

Update: 2025-05-02

Description

AI is changing everything - but how much should you say about using it?

In this episode, I’m answering listener questions about the messy world of marketing with AI: ethical dilemmas, burnout, client fears, and the pressure to be perfect (and fast).

From freelancers losing work to AI to internal teams unsure how to position their AI-assisted work, this episode digs into the unspoken tension many marketers are feeling right now and how to handle it.

In this episode, I cover:

Should you disclose when you use AI for your work?

Why “AI saves time” can backfire fast

How to position yourself as a strategist (even if you’re not one)

When perfectionism helps, and when it’s just procrastination

Why some clients are firing their freelancers for AI, and how to respond

How to ride a viral moment for all its worth

If you’re feeling undervalued, overworked, or unsure how to keep up with the AI wave, this one’s for you.

Do you have a marketing question or just need to vent about your frustrations? Send it to fbymarketing@skyeline.com, and I might just answer it in a future episode.

FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.

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